Pepsi to release special Michael Jackson can

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Offline finfin

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Pepsi to release special Michael Jackson can

  • on: March 30, 2012, 04:47:18 PM



http://www.crainsnewyork.com/article/20120330/ADVERTISING_MARKETING/120339990

Pepsi to release special Michael Jackson can
The limited-edition can, which will display an image of the King of Pop dancing, will coincide with the 25th anniversary of the Bad album debut.



                                                                     

Pepsi, which sponsored Michael Jackson's 1988 Bad World Tour, will partner with the King of Pop's estate to create a limited-edition package featuring the singer. The can will be released on Aug. 31.
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Pepsi is paying homage to the King of Pop one more time.
The brand is working with Michael Jackson's estate to create a limited-edition package featuring the singer, according to an executive close to the company. The package coincides with the 25th Anniversary of the Bad album, which was released on Aug. 31, 1987.
The package will be a 16 oz. can available in convenience stores and grocery stores around Memorial Day, according to Beverage Digest. The can, said to have a blue background with an image of Mr. Jackson dancing, is expected to cost 99 cents. Pepsi declined to comment.
Pepsi sponsored the 1988 Bad World Tour. The tour spanned 16 months, with 123 concerts in 15 countries attended by 4.4 million fans. It was the largest-grossing tour in history and the one with the largest audience.
The brand's relationship with Mr. Jackson dates to 1984 and the "New Generation" campaign. The singer's hair caught fire during a commercial shoot that was part of that campaign. Mr. Jackson appeared in a number of ads for the brand over the years, performing versions of "Billie Jean" and "Bad," among other songs.
Pepsi has a long association with music but has been emphasizing it in the past year. It poured $60 million into a sponsorship of X Factor, Simon Cowell's music competition, and featured the show's winner, Melanie Amaro, in a Super Bowl spot. The tagline for the ad, created by TBWA/Chiat/Day was "Where there's Pepsi, there's music."
Earlier this week, Pepsi confirmed to Ad Age its relationship with singer Nicki Minaj, who is said to be appearing in a new global campaign for the brand.


Read more: http://adage.com/article/news/pepsi-partners-michael-jackson-estate/233825/#ixzz1qdMkGwv7
 

"Consciousness expresses itself through creation. This world we live in is the dance of the creator." Michael Jackson

Offline VeryLittleSusie

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Re: Pepsi to release special Michael Jackson can

  • on: March 30, 2012, 05:34:18 PM
Yay! Cool! I hope I'll be able to buy it in the vending machine at my work :D
Please, click "I Like It" on my Facebook page if you like my drawings :) http://www.facebook.com/artbozenawojtas
 

Offline Sweetangel

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Re: Pepsi to release special Michael Jackson can

  • on: March 30, 2012, 07:01:27 PM
Hello everyone,

very interesting. Today Omer Bhatti (RealOBee) postet on his twitter a Link about "Twillight Zone-Kick the Can." I haven't watch it
because its late now. But maybe there is a connection. Here is the Video.


[youtube]http://www.youtube.com/watch?v=g7kee6dxaFM[/youtube]

Much Peace and Love to everyone.




Offline suspicious mind

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Re: Pepsi to release special Michael Jackson can

  • on: March 30, 2012, 11:20:36 PM
 :omg: that one ol guy was in the business forever ! i was 5 in 62 and i know he was in shows when i was in my teens , possibly even into mid 20's  wow the magic must have stuck because he stayed sharp!
"I am sending you out like sheep among wolves. Therefore be shrewd as serpents and as innocent as doves."  




Why not just tell people I'm an alien from Mars? Tell them I eat live chickens and do a voodoo dance at midnight. They'll believe anything you say, because you're a reporter. But if I, Michael Jackson, were to say, "I'm an alien from Mars and I eat live chickens and do a voodoo dance at midnight," people would say, "Oh, man, that Michael Jackson is nuts. He's cracked up. You can't believe a single word that comes out of his mouth."

Offline MJonmind

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Re: Pepsi to release special Michael Jackson can

  • on: March 31, 2012, 02:36:56 AM
I don't drink Pepsi or Coke type drinks, but I'd buy one with MJ for a keepsake.

Sorry to go a little off topic but...

Listen at 22:40 for the little boy (who was the old man magically become young from playing Kick the Can)  say,  “…Last one in to the fort (forest?) is a rotton apple…Ally ally apple free…”
http://www.youtube.com/watch?v=g7kee6dxaFM&feature=player_embedded

It seems to be the same voice as MJ's song The Lost Children.  Listen at 3:29, “Last one in to the fort (forest?) is a rotton apple…”
http://www.youtube.com/watch?v=UON2Jv4N_6A
If this is the same source, it would indicate that the 'Lost children' MJ is referring to, are old people who have not found their way back to becoming young again. Beautiful!!

“Look at all the lovely flowers…It’s getting dark, we better go home now,”  must be from another story. Does anyone know where it comes from? It seems like Hansel and Gretel but...





Offline AvrilP

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Re: Pepsi to release special Michael Jackson can

  • on: March 21, 2013, 01:27:15 AM
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